The Local Planning Authority (LPA) is responsible for the day to day operation of the advertisement control system, and for deciding whether a particular advertisement should be permitted or not.

The system is very similar to the planning system in that you complete application forms, supply these with a fee and detailed plans showing the proposal to the LPA. The LPA then considers these proposals, carries out the necessary consultations and determines the application and issues a decision notice. There is also an appeal service for applicants unhappy with the decision issued by the LPA.

The advertising control system covers a very wide range of advertisements and signs, including:

• posters and notices
• placards and boards
• fascia signs and projecting signs
• pole signs and canopy signs
• models and devices
• advance signs and directional signs
• estate agent boards
• captive balloon advertisements (not balloons in flight)
• flag advertisements
• price markers and price displays
• traffic signs
• town and village name-signs.

More detailed advice is available on the Planning Portal

When applying for Advertising consent the council will require four sets of application forms and plans etc similar to submitting a normal planning application.